![]() The decline is such that Tesco has launched a 'Save our Satsumas' campaign, claiming that British children prefer satsumas because their taste is not as rich – which may well be the first case in history of children rejecting something for being too sweet. The drop in demand, mirrored in other countries, has resulted in a fewer satsuma trees being planted in the growing regions, putting in jeopardy levels of supply to Britain, which remains the biggest market for the slightly blander, paler satsumas. Its sweeter rival, the clementine, has overtaken it (rising from 57m kg in 2004 to 101m kg last year). Satsuma consumption has lost ground in recent years (from 67m kg to 51m kg between 20, although recovering somewhat to 56m last year). An overwhelming majority of the fruit sold – a total of about 157m kg – are either satsumas or clementines, with clementines leading the way, accounting for almost two thirds of the total. The bulk of the sales – more than a third by weight – take place in the last three months of the year, when we typically spend a total of £98m on these orange delights. According to market researchers TNS Worldpanel, during 2008 we spent around £324m on 'easy peelers', eating more than 180m kg of them they were included in the shopping baskets of almost 80 per cent of households. We now eat vast quantities of them each year. ![]() Consumption overall rose exponentially during the 1990s and the early part of this decade and has continued upwards, rising by about 15 per cent over the past three years. Marketing them as lunchbox-friendly healthy eating for children helps ensure demand. And, although in much smaller numbers, southern hemisphere imports keep them on many supermarket shelves throughout the year. ![]()
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